While we attempt to provide sensible Search Engine Optimization (SEO) defaults that are available when creating your LSN to show your LSN as a top result in search engine rankings, much of SEO is unique to the content & audience you're targeting.


To promote your LSN and achieve higher rankings, you'll want to modify your content with the following goals in mind:


  1. Add compelling content that answers the searcher's query - Think of your audience and what information you're trying to share with them. Tailor your content to answering questions you think they may have, provide information for services you offer, and any other useful resources (links, news, original content, etc.).

  2. Optimize keywords to attract searchers & engines - For each page in your LSN (Home, About & Contact), you are provided with the ability to enter in keywords to associate with that page. These keywords are used with search engine rankings to associate your LSN pages with user's search queries. A good start for keyword usage would be to include the states & cities where your LSN operates and service keywords containing a list of services you offer.

    I.E. providence,rhode island,ma,ri,real estate,attorney,closing,lawyer,mover,plumber,electrician

  3. Include optimized Page Title & description - Also available for each page in your LSN is the ability to describe the page (Page Title) and a brief description that will be displayed in the search engine results.



  4. Share-worthy content that earns links, citations, and amplification - As the main content of an LSN website is provided by the members of the LSN itself, this is an important aspect that the Leadership Team should help assist members with. Each member page consists of profile & contact information. These pages are a great resource when sharing leads and in discovering new contacts.

  5. Spread the word - Finally, the single most important growth opportunity for exposing your LSN and driving its success is to share the link to your LSN as often as possible.  Encourage members of your team to connect with leads through the website like a virtual business card.  Each member page contains contact information, contact request forms for users more comfortable working through email, and downloadable contact cards for importing contact information into your mobile device.  Share a link to your member's profile page within your LSN on social media platforms.  The more traffic the site receives and active links that exist on the internet to your site, the more relevant it becomes in popular search engines.